The program focuses on the advertising creation of the advertising director Su Xia and his teaching experience at the China Academy of Art. Graduated from the China Academy of Art, Su Xia has been engaged in TV commercial production since 1988. His work is humorous and has won many awards at the International Advertising Festival. Since 2004, Su Xia has been the director of the film and television department of the Media Animation School of the China Academy of Art.